In contrast to what we could think, one of the best times to be proactive is during economic downturns. #PR professionals and marketers believe that by focusing on fundamentals and implementing effective strategies, companies can emerge from a crisis even stronger. Press Relations, in collaboration with Social Media, has been proven to be one of the most cost-effective and measurable ways for brands to gain value and be more visible. Here is an article showing that PR can be valuable especially in this time of crisis: https://cutt.ly/0ykHmD4